Fables, fashions, and facts about advertising : a study of 28 enduring myths / by Philip Jones.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2004.Description: xvii, 310 p. ; 23 cmISBN: - 9780761927999
- 659.1 JON
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College of Community Science Library | 659.1 JON (Browse shelf(Opens below)) | Available | 2181 |
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| 659.1 HAR Advertising on the internet : | 659.1 HAR Advertising on the internet : | 659.1 JET Advertising management / | 659.1 JON Fables, fashions, and facts about advertising : | 659.1 KAP Advertising : | 659.1 MEH Advertisement and consumer / | 659.1 MEH Advertising, marketing and sales management / |
Includes bibliographical references and index.
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