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18 brand astras : using brand abilities as weapons for CRISP brand building / by Jagdeep Kapoor
Material type:
TextPublication details: New Delhi : Response Books, 2003.Description: 134 p. ; 20 cmISBN: - 9780761996569
- 658.827 KAP
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College of Community Science Library | 658.827 KAP (Browse shelf(Opens below)) | Available | 1839 |
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| 658.82 MIS Sales promotion and advertising management / | 658.82 MIS Sales promotion and advertising management / | 658.827 KAP 9 brand shaastras : | 658.827 KAP 18 brand astras : | 658.827 KAP 24 brand mantras : | 658.827 VAN Branding: | 658.83 PAN Modern marketing research / |
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